, I'm
Thomas Richardson
Finder of problems and builder of solutions.
Previously at Vivacity Tech PBC. Currently wrangling tutors at the OU Math Center.
Norman, OK, but mentally still in 東京,日本.
My Work
My work sits at the intersection of user research, design, and strategy— spanning product design, UX, and advertising projects all centered on understanding people and solving their problems.
If you're short on time, I would recommend starting with the Math Center Kiosk Redesign. It's the project that best represents how I actually work: finding a real problem, designing a solution, and shipping it.
Technical
Math Center Kiosk Redesign
While working at the front desk at the Math Center, I realized students were struggling to understand the kiosk interface. Using Claude and two years of first-hand user research, I created a rapid prototype for a more intuitive user experience, adding clear copy, UI updates, and improved accessibility.
Vivacity Tech PBC
During my time as a product design intern at Vivacity Tech PBC, I redesigned 20+ modals for its Dream 3.0 software. In addition to that I also created and maintained 5 components with 100+ variants.
Interactive Pokédex
I attended a Hacklahoma event where we watched a presentation about vibe coding. Afterward, we were tasked with creating something Pokémon-related in 30 minutes. This project features all 251 Pokémon from the Kanto and Johto regions.
Advertising & Marketing
Ralph Lauren Media Plan
I worked on a team of 9 to create a comprehensive media plan for Ralph Lauren as part of a class project. I contributed to research, the budget, and crafted a buyer persona. Our team placed first out of five teams and was dubbed "Agency Ready" by an industry professional.
Frozen Garden Case Study Competition
As part of my Digital Marketing class, I participated in the Digital Marketing Competition as part of a team of 4 and created a DM strategy for The Frozen Garden, a frozen smoothie company. I primarily worked on owned media, where I suggested changes to its Instagram post strategy and suggested an idea for a custom smoothie product and website.
Gray Owl Coffee Research Report
I worked on a team of 6 to conduct research and provide recommendations to increase Gray Owl Coffee's market share in the Norman, OK area for a class project. Using MRI Simmons data, I created a target-prospect analysis using demographics and psychographics to determine whom the coffee shop should focus on.